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September 02, 2007

Twitter for Indie Bands and Musicians

Twitter By now, most of you Indie musicians and bands have a MySpace page, a Facebook account, a web site and a blog, and maybe a few other social apps. But I'm surprised as to how many of you still do not have Twitter accounts. Twitter is a great tool to stay connected with your fans throughout the day and week, as well as pick-up new fans as well.  Essentially, Twitter is a tool that allows you to quickly post brief statements about what it is you are up to. For the Indie musician, this means, for example, you could provide a quick update about new shows, new music releases, tour changes, links to reviews, ticket info, new swag, website or blog changes, new downloads, videos, venue info, etc... you get the picture, just be creative and be yourself, as it comes down to this: Twitter is another social App. you need to use to market and promote your music, and here are my top 5 reasons why you should start a Twitter account today:

1) It's a great way to tap into your existing fan base and grab a lot of new ones as well, as word of mouth travels fast on Twitter. Let me provide a brief example... Since Henry Rollins started using Twitter, he has generated so much momentum from his FREE self promotion on Twitter that he now has almost a 1,000 people following him on Twitter. You too could achieve this number with time and persistent Twittering, especially if your posts are creative, as everyone likes to follow Tweets that are interesting :-)

2) It's free and very easy to use, not to mention it takes less than 15 seconds to sign-up and get started posting.

3) You can add a another level of interacting with your fans in addition to your MySpace page, Facebook account, web site and/or blog. It's not about replacing these. Rather, it's about supplementing them, as it's simply another marketing tool to tap into new fans, as well as connect with your existing fan base.

4) The Indie music scene as a whole has not really begun using Twitter, so you could still be one of the early bands or musicians to start incorporating Twitter as part of your marketing efforts, which could pay off in a big way for you.

5) You need all the help you can get to market and promote your Indie band and music, so the question is, Why not?

BTW, when you register for a Twitter account and start posting, make sure you let your existing fan base know via all your other social apps, and send out an email announcement as well. They in-turn will forward this onto their friends that are using Twitter.

Peace, and as always, I welcome your comments.

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Another site to check out I haven't finished my own research and not sure when I will get the time is MusicToday.com They were just in the news recently due to Dave Mathews Band's Manager selling a majority stake in the company to another company risking the transfer of ticket sales from Musictoday.com to Ticket master. That scenario I did look into and actually ticket master is losing the contract with the other company they bought into Musictoday.com in order to replace thier upcoming exdpireing contract.

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